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Market Research for High-Ticket Service Businesses: The Sharpest Edge Your Competitors Can’t See
I once spent an afternoon in a dark room, behind a two-way mirror, listening to a woman take my client’s brand apart piece by piece. So many decisions they loved, she had a problem with. Numerous things they assumed were obvious, she’d misread. On our side of the glass, my client was dying, with every…
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Market Research for High-Ticket Service Businesses: The Sharpest Edge Your Competitors Can’t See
I once spent an afternoon in a dark room, behind a two-way mirror, listening to a woman take my client’s brand apart piece by piece. So many decisions they loved, she had a problem with. Numerous things they assumed were obvious, she’d misread. On our side of the glass, my client was dying, with every…
SEO isn’t dead. AI is cheating off Google’s homework.
Everyone says AI killed SEO. The reality is simpler, and it’s good news for anyone trying to get found and chosen.
I’ve never met a high-ticket service company with its marketing email dialed in—and that’s a huge opportunity.
I’ve sat with a lot of high-ticket service businesses over the years, and I’ve yet to find one that had email fully integrated into its growth strategy. Not one. I don’t say that to pick on anybody; I say it because email is the closest thing to free money I know of, and almost nobody…
