Be Found.
BE Chosen.
Your customers usually know exactly why they didn’t choose you, but they either can’t or won’t tell you. We help high-ticket service businesses find and fix the invisible friction killing their deals.
About Demand pros
Helping Business Leaders Be Found and Chosen
The secret systems behind the world’s most effective sales and marketing strategies are usually only shared in advanced graduate programs or in million-dollar consulting agreements.
After spending decades using them to generate hundreds of millions of dollars in sales across high-trust industries, we founded Demand Pros to teach high-ticket service business leaders how to see and plug the holes in their pipeline.
Our clients will now be able to use the same actionable frameworks and decision-grade intelligence deployed by Fortune 500 consultants to identify why qualified deals die and how to build predictable systems that get buyers all the way to “Let’s do this!”
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10,000+
Business Leaders Trained
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$250M+
Direct Sales Generated
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42,000+
Surveys and Interviews with Real Buyers
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25
Years in High-Trust, High-Stakes Verticals
A roofer and a retirement advisor are in very different industries, but the psychological process of buying an expensive promise made by a stranger, when you know you can never turn back time, is remarkably similar. Because of this, clients from a wide range of industries come to us with concerns that sound like:
Growth is getting harder,
and we’re not exactly sure why.
Most revenue problems are harder to see than they are to fix. They hide in the gap between how you see your process and how your buyer experiences it.
Marketing and sales point fingers at each other, and we can’t tell who’s right.
They’re both right. The trick is helping them see that even though they were raised very differently, they share the same DNA and can learn to share the same way of driving results.
We keep spending more,
but ROI doesn’t keep pace.
Spending more only scales up an exhausted system; mapping your pipeline leaks and applying surgical fixes creates the revenue you need to get the help that will take you to the next level.
I know we have potential,
but we’re not sure how to capture it.
You’re probably sitting on a ton of latent interest. We help clients discover why customers didn’t buy and design experiments to reactivate interest you already paid for.
Working with Demand Pros
From on-demand self-paced courses to fully customized engagements, Demand Pros offers a range of services designed to make the tools and playbooks used by elite firms accessible to everyone. The right fit depends on your priorities, but our deepest work lives in our Custom Projects, such as:
DIAGNOSTICS
Diagnostics are where we figure out what’s broken and why. We ask a ton of questions, kick over as many rocks as possible, and deliver you a strong analysis of exactly where your highest leverage opportunities are.
MARKET RESEARCH
Market research is how we get the truth out of both the people who didn’t buy from you and the ones who did. We design studies that surface how your customers actually think, what makes them hesitate, and what gets them to full commitment. We deliver those findings in plain English so your team can put them to work right away.
WORKSHOPS
Whether the focus is innovation or problem-solving, Workshops are designed to get your team laughing, learning, and leveraging a new way of thinking about where your real opportunities are hiding. You leave with a new shared vocabulary, a clear understanding of the problem we’re solving, and agreement on a clear plan detailing your next moves.
WHAT OUR CLIENTS
SAY ABOUT US
Demand Pros was founded by Dan Goldsmith, a marketing professor, twice-exited entrepreneur and consultant who has worked with numerous companies in high-trust verticals. Here’s what people say about the experience he brings to Demand Pros:
Dan Goldsmith is a consummate professional: knowledgeable, focused, strategic. His mix of experience and curiosity ensures that his clients benefit not only from a proven track record but also from someone looking ahead to what’s coming next.
Jeff Gunhus
CEO, Home Genius Exteriors
Dan has a rare ability to connect marketing strategy with genuine human insight. In our work together at Cloudforce, he consistently pushed us to ground our messaging in what customers actually care about and respond to, not just what we wanted to say. That made our brand and go-to-market efforts stronger, more credible, and more effective.
Husein Sharaf
CEO, Cloudforce
Dan is one of the most intelligent and knowledgeable business thinkers I have ever met. His ability to quickly and clearly see both obstacles and opportunities is astounding. As a marketing and strategy leader, he truly has both vision and the ability to execute and produce results.
Bob Hastings
Principal, Hastings Consulting
INSIGHTS FROM THE FRONT LINES
What we’re learning, teaching, and seeing work across high-ticket service businesses right now.
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Market Research for High-Ticket Service Businesses: The Sharpest Edge Your Competitors Can’t See
I once spent an afternoon in a dark room, behind a two-way mirror, listening to a woman take my client’s brand apart piece by piece. So many decisions they loved, she had a problem with. Numerous things they assumed were obvious, she’d misread. On our side of the glass, my client was dying, with every…
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SEO isn’t dead. AI is cheating off Google’s homework.
Everyone says AI killed SEO. The reality is simpler, and it’s good news for anyone trying to get found and chosen.
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I’ve never met a high-ticket service company with its marketing email dialed in—and that’s a huge opportunity.
I’ve sat with a lot of high-ticket service businesses over the years, and I’ve yet to find one that had email fully integrated into its growth strategy. Not one. I don’t say that to pick on anybody; I say it because email is the closest thing to free money I know of, and almost nobody…
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