Market Research for High-Ticket Service Businesses: The Sharpest Edge Your Competitors Can’t See
I once spent an afternoon in a dark room, behind a two-way mirror, listening to a woman take my client’s brand apart piece by piece. So many decisions they loved, she had a problem with. Numerous things they assumed were obvious, she’d misread. On our side of the glass, my client was dying, with every sentence landing like a little smack in the face.
