Dan Goldsmith is the founder of Demand Pros, a consultancy that helps high-ticket service businesses get found and chosen. He has driven more than $250 million in client revenue, built and sold two companies, and now serves as a fractional CMO, where his advice is tested on a real P&L every week.

Dan has spent the last decade as an adjunct professor of marketing at leading business schools, and has conducted research with more than 42,000 high-ticket service buyers to find out how they actually decide. He draws on that academic foundation to build tools and trainings that help everyone from business leaders to MBA candidates turn cutting-edge research into new best practices. He lives in Columbia, Maryland.