I’ve never met a high-ticket service company with its marketing email dialed in—and that’s a huge opportunity.
I’ve sat with a lot of high-ticket service businesses over the years, and I’ve yet to find one that had email fully integrated into its growth strategy. Not one. I don’t say that to pick on anybody; I say it because email is the closest thing to free money I know of, and almost nobody bends down to pick it up.
